By Deja WattsIn the world of Public Relations (PR), creating content is one of the most important aspects of connecting with your target audience. It is vital to know how and exactly what to say when speaking to a current or prospective client. This is a skill that grows with experience.
David Sawyer, an international PR expert, based in the United Kingdom, has been in the industry for over 20 years. He specializes in SEO (Search Engine Optimization) and digital marketing since creating his PR firm in 2014. He states, "It is only by knowing the people who follow your stuff intimately that you can help them." Depending on what services, products, or expertise one offers to clients, the marketing strategy should always be tailored and customized to the target audience. No matter how big or small an indivdual's following is from the audience, it is critical to study the insights and engagement reports to provide relevant content. David also says, "There is no substitute for knowing how to tell a story coupled with good old promotion when it comes to producing killer content and getting it out there." In a nutshell, after tailoring content to a specific target audience: PROMOTE! There is no way around these steps, especially in today's world of social media. A person can have the best idea globally, but it means nothing if no one knows about it. Share the content, pay for promotion, and invest in personal growth. In the new world of social media influencers and social media monetization in general, many businesses and brands are using this to their advantage. Whether it is entrepreneurship, building a brand, or managing someone else's, remember two things in deciding to pursue. First, create content that is strategically tailored to the target audience. Please pay close attention as they engage with and respond to gather as much information as possible. Second, share the content! Make sure the news is seen and heard. Pay attention to social media algorithms so that content is not lost; research the field, the audience, and the competitors. After these steps, enjoy the route to success! Source: Tips from 8 World-Leading PR Experts on Writing Influential Content https://www.prezly.com/academy/content-creation/how-to-write-content-that-influences-people-with-top-tips-from-7-world-leading-pr-experts
0 Comments
|
AuthorBowie State University SPR Group Student Blog Archives
May 2022
Categories
All
|