Indira Adams After finally graduating from college, most students begin looking for a job that is related to their major. If you are seeking a job in Public Relations (PR), it is very important to follow certain steps.
You should create and outstanding resume, identify and frequently monitor PR job boards, and network. Creating and having an outstanding resume can prove to be a little difficult but it is definitely worth the time and effort. Your resume is your chance to show off all of your great skills. You should include all PR related classes and experiences that you have had. Also, it is very important to tailor your resume specifically to the job you are applying for. Creating a cover letter is also very helpful. It can increase your chances for a second interview. Most importantly, check your resume and cover letter for spelling and grammatical errors. Using PR job boards can be very proficient. Examples of a few great places to find them are The PR Coach, PR News, and PR Crossing. Some might give you the option to post your resume on their websites so companies can see it. Lastly, it is very crucial to network. You should network with people inside and outside of the industry. You may never know what kind of job opportunity may come your way from networking with others. Also, the Public Relations Society of America (PRSA) is a wonderful organization for recent graduates to join, This organization presents worldwide PR opportunities. Becoming a member is a great way to stay on top of local networking events with a variety of professionals in your field. This will help you gain an advantage over others who have also recently graduated. The process of finding a good PR job will take a lot of time and effort. You may not get one right when you want to, but you will eventually find the right one for you. Source: https://www.prsa.org/find-a/find-a-job/
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By Hind Aljuaid In many African countries, Acquired Immunodeficiency Syndrome (AIDS) is taboo. AIDS is a life-threatening disease caused by the HIV virus, which severely reduces the body's ability to fight disease causing organisms and resistance to other infections, AIDS is still a taboo subject, often neglected by some countries because of it being a sexually transmitted disease (STD), the fact that it can spread from an infected person, and it is incurable. In countries where this is the case, it is critical that efforts be undertaken to increase awareness to save lives.
The countries that have made it taboo are also those that suffer the worst. Sub-Saharan Africa include countries such as South Africa, Nigeria, Mozambique, Uganda, Kenya, Tanzania, Zambia and Zimbabwe where AIDS is most prevalent. According to a UNAIDS report, 24.7 million people (71% of the global population) were suffering from the disease. Muslim countries also regard AIDS as a taboo condition. This is because of religious principles that prohibit sexual relations outside of marriage, and because most of the Muslim countries are poor which accounts for most of the social problems that exist in such countries. The Middle East and North African countries are also among those that are hesitant and reluctant to discuss AIDS. This custom prevails also in Indonesia but recently there has been more awareness of the disease in this country. What these countries need is a complete realization of the seriousness of this disease. Immunity is what keeps humans strong. If that is taken away from the body, common infections, colds and flu can become incurable. In light of this, these countries can be helped through conveyance of complete information about AIDS. Some of the extensive ways it can be done are:
Although measures are being taken in some countries to handle the AIDS epidemic, these taboos need to be tackled urgently, and awareness of the disease should be spread widely so that uneducated people do not fall victim to this fatal disease. Source: https://www.avert.org/infographics/hiv-and-aids-sub-saharan-africa April 8th, 2016. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4893541/ By Hind Aljuaid What would you do if your smartphone caught fire when you were 20,000 feet in the air? Or it blew up while you were holding it? Sounds alarming, doesn’t it? Well, the prospect of even imagining such a thing is horrible and terrifying. This disaster happened worldwide in September 2016. It was one of the biggest technological failures with one of technology’s smartphone giants, Samsung.
Samsung finally revealed the problems that had caused the phone to blow up. The company gave a report that said two major battery-manufacturing defects caused some phones to overheat and catch fire. The first issue was related to battery size. These were batteries made by Samsung but the batteries were too small causing the negative electrode part of the battery to bend and touch the positive electrode, increasing the likelihood of short-circuiting, especially while the phone was charging. Samsung recalled this initial batch of Note 7 and the company re-manufactured the phones with the battery by a different supplier, namely Amperex Technology Limited. Samsung was in a hurry to release the new batch (so that they could get back their audience as quickly as possible) but the new battery also had problems. These new batteries suffered from poor insulation as points left on the batteries were able to penetrate the protective insulating. Finally, Samsung had to recall at least 2.5 million phones (they should have tested at least a dozen before dispatching), but the replacements also started to smoke, forcing Samsung to cancel the product altogether. There was a total $5.4 billion loss to the company due to the Note 7 battery issues. Therefore, Samsung faced huge losses as the batteries posed a serious risk to people’s health and safety. Samsung’s credibility was adversely challenged. However, in the future Samsung can create a thorough procedure to test batteries and other mobile parts and employ it to all of their devices. Although new and upgraded smartphones sell based on some extraordinary feature added or a slim but powerful body, the company needs to keep public health and safety the number one priority. They should provide full compensation to the victims. The company should develop rigorous tests to check mobile parts and test more than a dozen phones from each batch to ensure safety. They can also lower the price of the next upgraded model for the customers or provide the new Samsung phone free of cost (well that’s something!). Sources: H. Amelia. January 24, 2017. https://www.wired.co.uk/article/galaxy-note-7-issues-what-happened. S. Matt. October 14, 2016. https://www.techradar.com/news/this-is-how-much-samsung-says-itll-lose-on-the-galaxy-note-7-recall By Corey Fields
I have learned from my experience working with clients on freelance public relations (PR) projects that it is important to thoroughly research your clients so that you will understand how best to address their PR needs. Note the following tips: 1. In-depth research will help you develop a good PR campaign for your client. 2. Conduct research on your client's recent PR activities. 3. Determine your client's competitors through your research. 4. Research your client's target audience and potential audiences that maybe more effective. 5. Research new trends related to you client's business; the information could help your client stay ahead of their competition. 6. Research previous media relations activity involving your client to study how to improve media outreach and results. 7. Researching multiple media outlets and media strategies will help you figure out your niche when it comes to media relations. Having these skills will help you be more valuable to your clients. By DeVonta' High
Many entertainers use their social media page for promotion. According to most public relations (PR) firms, digital and PR broadcast messages target customers through social channels. Social media helps entertainers keep in contact with their audience. It is one of many tools businesses can use to protect and promote their reputations. When public relations and marketing teams combine their efforts on social media, brands often enjoy immediate positive results. Some entertainers and celebrities may use trending topics to keep their audience and maintain their relevance. A trending topic is a topic that is the subject of many posts on a social media website within a short period of time. For example, trending is the name given to a topic or event that is being frequently talked about on social media. Trending topics and hashtags go hand in hand. Hashtags helps to expand the reach of trending topics. For instance, NFL team Minnesota Vikings is trending with their new team dance, which is called the “Dead Arm” dance. This now has fans and other youth and college teams doing the dance. |
AuthorBowie State University SPR Group Student Blog Archives
May 2022
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