By Deja Watts
In our world of Public Relations (PR), creating content is one of the most important aspects of connecting with your target audience. It is critical to know how and exactly what to say when speaking to a current or prospective client. This is a skill that grows with experience. David Sawyer, an international PR expert, based in the United Kingdom, has been in the industry for over 20 years. He specializes in SEO (Search Engine Optimization) and digital marketing since creating his PR firm in 2014. David states that “It’s only by knowing the people who follow your stuff intimately that you’re able to help them.” Depending on what services, products, or expertise one offers to clients, the marketing strategy should always be tailored and customized to your target audience. No matter how big or small your following is from your audience, it is vital to study the insights and engagement reports to provide relevant content. David also said, “There is no substitute for knowing how to tell a story coupled with good old promotion when it comes to producing killer content and getting it out there.” In a nutshell, after you tailor your content to your specific target audience: PROMOTE! There’s no way around these steps, especially in today’s world of social media. A person can have the best idea globally, but it means nothing if no one knows about it. Share your content, pay for promotion, and invest in your growth. In the new world of social media influencers and the monetization of social media in general, many businesses and brands are using this to their advantage. Whether it’s entrepreneurship, building a brand, or managing someone else’s, remember two things in whatever you decide to pursue. First, create content that is strategically tailored to your target audience. Pay close attention to what they engage with and respond to so that you reach as many as you can. Second, share your content! Make sure you are seen and heard. Pay attention to social media algorithms so that your content is not lost. Do your research on your field, your audience, and your competitors. After these steps, enjoy your route to success! Source: Tips from 8 World- Leading PR Experts on Writing Influential Content https://www.prezly.com/academy/content-creation/how-to-write-content-that-influences-people-with-top-tips-from-7-world-leading-pr-experts
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7/5/2023 09:09:43 pm
We take the time to get to know our clients and candidates. Our consultative approach means we match people not only to their perfect role, but also to their ideal environment. And that’s a win for everybody.
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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