By Willie Johnsonbrooks DKC has been operational for 29 years, and it has grown to be a renowned and established public relations firm (PR). With over 200 employees, the company is currently looking to increase its clientele despite the increasing competition from existing and new PR firms in New York and other cities where the firm operates. The firm provides diverse services, including strategic planning and counsel, original content development, crisis management, media relations, branding, and advertising. Now the firm has prioritized creating news because it is the most fundamental aspect in PR, and it has the most value in this industry.
Therefore, DKC CEO has developed a corporate strategy based on rebranding or creating a new brand aimed at maximizing the company's returns on news. The company believes that it is high time to concentrate on creating newsworthy content for its clientele. Currently, the company is going through a revamping process because it is restoring its social media channels and website in a way that it will be able to shape and impact conversations across its different platforms. In the current business environment, when companies are changing their routine operations, DKC has also embarked on a mission of expanding their operations on content creation, digital advertising, and influencer marketing, among others. The company needs to stay ahead of its rivals, and thus it is essential for it to keep on rebranding and to improve its products and services. With clients such as BMW, Dyson, and Delta, the company needs to offer the best PR services to ensure that the clients get value for their money. The rebranding strategy will play a critical role in increasing the competitiveness of the company, and it is a brilliant effort by the management to strengthen the standing of the company in the competitive industry. Source: https://dkcnews.com/
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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