By Justin Dockery
The definition and ways of public relations have continuously changed over the years with new and advancing technology. However, what has not changed is the core meaning, which is to influence, and build a relationship with the publics of an organization by means of engagement. Not too long ago the main way to perform outreach was through newspapers and radio. Now, with the assistance of social media, it is more efficient and easier than ever to perform the duties of relating with publics. Social media aids in ways such as the following: 1. 24/7 Engagement- Social media can be used at all times of the day and people all around the world, even in different time zones, can be reached. This maximizes the opportunity in constant outreach for companies. 2. Two-Way Engagement- Unlike newspapers and most radio airways, social media allows the entire publics to give feedback and or respond to the online post. This gives companies an advantage in hearing the difference of opinions and feedback of the messages put out. 3. Finding Influencers- Social media influencers give brands a larger voice by tapping into the large number of followers they have. Brands utilize this route in order to promote products and services, as well as political stances in some cases. 4. Quicker Announcements- Brands no longer have to wait for their messages to be cleared, printed, and broadcasted. Social media platforms provide a channel for companies and brands a voice and passage to communicate any message. 5. Analytics of engagement- Analytics is super important in any type of engagement for brands. Analytics provide an evaluation of engagement which quantifies the success of each post. The insight on posts goes beyond likes and comments. It goes in-depth and shows the data of the number of people who scrolled upon the post, groups of people such as gender, age, ethnicity, and locations. This is very vital to brands, allowing precise tracking of target audience and audience reached. Source: https://www.forbes.com/sites/forbesagencycouncil/2019/02/21/how-social-media-is-changing-the-face-of-pr/?sh=5a10642e724f
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7/5/2023 09:08:00 pm
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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