By Solomon Bradford
Social media dominates how people exchange and receive information in today’s society. Public relations professionals work behind the scenes to promote their clients by constantly looking for unique and new ways to gain exposure for their clients. Following are several ways social media helps public relations professionals to promote a client.
Social media is the leading way to interact and engage with the masses. Internationally and nationally, people resort to social media for entertainment, news, to keep up trending topics, and much more. With the continued evolution of social media, companies can engage with their audiences at their fingertips. Essentially, the reason public relations professionals promote their clients through social media can best be described as, ”These new media win the believe in of customers by linking with them at a deeper level.”(Social Media and Its Role in Marketing, 2016) Source: Sajid, S.I. “Social Media and Its Role in Marketing.” Institutional Repository, 2016, 41.89.240.73/handle/123456789/810.
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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