By Gianni Glover
In society today, building a community rather than just promoting can be a beneficial way to retain customers and engage with new potential customers. You can build your business’s community and broaden its audience by telling a personal story. According to the Content Marketing Institute, “me content” can be defined as content centered around an individual or group telling a story that is relatable and aligns with the mission and messages the business wants to convey. “Me content” is not intended to be a selling tool; it’s a method of building strong relationships with your customers and a thriving community of loyalists over time. Your story identifies what your passions are and serves as the foundation for all your future content developments. The first step in communicating using “me content” is deciding which personal story you want to tell. Based on an article written by Dr. Nossel of Narativ, A Company Built To Perfect Business Story-Telling, “Personal storytelling is the most effective way of communicating messages as it taps into our brain’s hardwired capacity to integrate emotional and intellectual input, organizing it into temporal sequences with beginnings, middles, and ends.” Personal stories harness the universal ideas of the hero’s journey to communicate how one may overcome obstacles to achieve one’s goals. To begin telling the personal story, you first need to decide exactly what message you want to let your audience and potential customers know about you as it relates to the business. The story or “me content” can feature the company's CEO or founder talking about his or her humble beginnings that led to starting the business; Or, a story can feature the fulfilment specialist who enjoys making sure each package ships out with love and care. It is important to tailor the stories based on who your audience is, your current relationship with them, and what you want to achieve. The essence of this “me content” strategy is to take a few key ideas or messages that allow your community to grow through allowing them to learn more about you and your business. While they learn and understand who you are as an individual it also connects them in genuine ways to your brand and story. Sources: The Power of Personal Storytelling https://narativ.com/2017/10/30/power-personal-storytelling/
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7/5/2023 09:08:59 pm
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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