By Ron Emelife
This past February, the NBA All-Star Game was hosted in Atlanta, Georgia. The game is one of the most significant events the NBA has to offer. Millions of people who tuned in to watch their favorite NBA players also got to see players representing Historically Black Colleges and Universities (HBCUs). The Final Four was a huge public relations opportunity for the HBCUs. The event provided the HBCU players and their schools' immeasurable exposure, as some of the biggest names in sports and entertainment showed up to watch their favorite NBA players compete in skills challenges, watch the highest flyers compete in the dunk contest and, of course, watch the main event featuring the stars compete in a competitive game. The NBA decided that a chunk of the funds made from the All-Star Game this year will be donated to scholarship funds at HBCUs. As a former NBA player and now first-year head coach of Alabama State, Mo Williams stated, "Everything is about exposure." The NBA commissioner also stated, this is one of the primary reasons they chose Atlanta for the game this year, as it was an opportunity to focus on the HBCUs. The exposure paid off, as the NBA generated $3 million for select HBCU's at this year's event.
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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