By Andre Gomez By Andre Gomez
Early this year, the coronavirus or COIVD-19 put an immediate halt on almost everything throughout the United States. Lockdowns, shut downs and even state of emergencies caused the economy and many industries and businesses to take a hit; many businesses still have not recovered as we come to the end of 2020. Nevertheless, there is still work that must be done such as this article for my Strategic Public Relations class (aka SPR Group). From my perspective as a public relations student, I believe the pandemic has revealed that public relations (PR) and PR professionals are invaluable when it comes to helping brands and companies to adjust to the new normal and maintain their reputations. Companies and brands that showed their audiences early in the pandemic that they understand and sympathize with them by adapting protocols to keep them and their families safe will be held in high regard. When the pandemic first hit the United States, there was so much fear about the virus, yet many people who were essential workers had to risk leaving the safety of their homes to continue providing for themselves and their families. I believe that companies and brands who did not prioritize the health of their audiences early on, and those that still do not, will suffer from damage to their reputations and profits for years after COVID-19 has ended.
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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