By Andre Gomez Public relations is such a broad field; some parents may not even realize that communications or public relations (PR) is a field of secondary education. These parents may discourage their children who are prospective or current college students from choosing Communications as their career field of study. This is especially true in the Hispanic Latino community. It is common for minorities to encourage their children who attend college to go into a field where the job will yield an extremely high return on investment and something that allows bragging rights for the family to talk about; for example, such as being a lawyer, doctor, engineer or going into finance.
In the Latino community, many parents uprooted themselves and moved over to the United States for a chance at a better life and the route to that better life is simple to the parents: get a good education and do well in school; get a job and provide for yourself and the family. These are just the cultural expectations for those who come from Latino backgrounds; strong family ties and obedience are the main drivers of the decisions about Latino students choosing a college major and career field. But there’s a positive side to Latinos choosing PR as a major and career field that many parents do not realize. If more Latinos went into PR, it would boost the potential of brands to tap into a market with huge buying power. Also, Latinos are one of the most active social media user demographics in the United States. Who better than to represent and advocate for brands than the Latino community? More Latinos in PR would be beneficial to all brands and even change the stereotype or cultural misconception that Latinos only go into certain fields of work. Source: Latinos and Public Relations: A Need for Latino Inclusion in the PR Sectorhttps://explorefcg.com/latinos-public-relations-need-latino-inclusion-pr-sector/
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AuthorBowie State University SPR Group Student Blog Archives
May 2022
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